Sydney: Thursday 21 August 
Melbourne: Wednesday 27 August 

This seminar is designed for authors either self-published or working with a mainstream publisher, and will assist you in building a high author profile. Topics covered include:

• Designing a marketing plan/strategy
• Identifying markets
• Putting together your promotional kit
• Launching your book
• Handling media interviews
• When should you hire your own publicist?
• E-marketing – your website presence
• Other publicity ideas
• Networking

Come and be inspired with fresh approaches to maximising marketing opportunities and self-promotion strategies.

Sydney: 21 August 2008

Karen Williams has worked in mainstream and independent publishing houses in marketing and publicity for over twenty years. She now runs her own publicity consultancy and works on the national Australian Book Industry initiative, The Indigenous Literacy Project. Karen has worked with a diverse range of authors, actors, playwrights, artists and academics including: Father Frank Brennan, journalist Hugh Lunn, political cartoonist Bill Leak, David Malouf, award-winning author Tara June Winch, US author Jeff Sharlet (contributor ed Rolling Stones Mag), political journalist and commentator Mungo MacCallum, Peter Robb, bestselling novelist Rosalie Ham, Noni Hazlehurst, Petrea King and many more.

Scott Whitmont is the owner of Lindfield Bookshop and Lindfield Children's Bookshop, and has been in the business for 35 years. He is the President of the NSW Branch of the Australian Booksellers Association and a member of Leading Edge and the Sydney & Blue Mountains Independent Booksellers Group. Scott is passionate about promoting authors, and holds regular author events and produces a newsletter. Some of the authors that Scott has promoted include Stephanie Alexander, Maeve Binchy, John Boyne, Geraldine Brooks, Bill Bryson, Bob Carr, GeneralPeter Cosgrove, Peter FitzSimons, Kate Grenville, Paul Jennings, Tom Keneally, Kylie Kwong, Don Lane, William McInnes, Hugh Mackay and John Marsden.

Elisabeth Holdsworth is an essayist, poet, writer of short stories and reviews, and is currently working on a novel/memoir. Her works have been published in Best Australian Essays of 2004, Heat, Southerly, Island, Ginninderra Press, The Monthly and Mattoid. Elisabeth won the inaugural Calibre Prize for her winning essay, 'An die Nachgeborenen: For Those Who Come After', published in the February 2007 issue of Australian Book Review, and later broadcast on the ABC. She also contributes regular reviews to ABR.

Date: Thursday 21 August, 10am-4.30pm
Venue: Level 1, Sydney Mechanics School of Arts, 280 Pitt Street, Sydney
Cost: $82.50 ASA members, $172 non-members (includes 1-year ASA membership plus free seminar). Lunch and refreshments provided.

To register, download your registration form  here.

Melbourne: 27 August 2008

Euan Mitchell is an author, editor and lecturer in Professional Writing. Formerly a senior editor for a multinational publisher, he self-published his first novel Feral Tracks in 1998, which sold 7,000 copies. In 2000 Hardie-Grant Books published his best-selling Self-publishing made simple. Now in its second edition, it is used widely in TAFE courses and degree-level professional writing courses. Euan will share his ideas on generating publicity and getting yourself established as a brand name.
 
David Marlow is the founding owner and manager of two bookstores in Melbourne. Previously he worked in retail marketing, public relations, and was Managing Director of an Asian telemarketing company.  His qualifications include an MBA with a major stream in marketing. Authors he has recently promoted include Julian Burnside, Jeffrey Archer, Waleed Aly, Peter Costello, Toni Jordan, Xinran Xue, Dr Henry Lew (self published), Dr Chris O'Brien (RPA doctor), inaugral Bayside Literary Festival and Cat in the Hat.

Hazel Edwards is best known for her book There's a hippopotamus on our roof eating cake. Hazel writes across media, including YA Fake ID, Antarctica’s frozen chosen and sequel Outback Ferals (Hachette). Recently she co-authored ex blog Cycling Solo: Ireland to Istanbul (Brolga) with her cartographer son. Her website has details of her Antarctic expedition publications including animation, scripts, Auslan DVDs and picture book. Her 170 books have been translated into many languages and across media into theatre and TV.

Date: Wednesday 27 August, 10am-4.30pm
Venue: Athenaeum Library, 188 Collins Street, Melbourne
Cost: $82.50 ASA members, $172 non-members (includes 1-year ASA membership plus free seminar). Lunch and refreshments provided.

To register, download your registration form  here.