The DIY Book PR Guide

By Emma Noble (Xoum)

The book world has changed dramatically thanks to the digital revolution. Now, anyone with a great book idea and the time to write it can become a published author. But what happens when your masterpiece goes out into the world? How do you make your book stand out from the crowd and find your readers?

Book publicity – that is, the exchange of quality content for access to a media organisation’s audience – is crucial in stimulating sales. The good news is, do-it-yourself book publicity has never been easier, thanks to The DIY Book PR Guide.

The Guide distils publicist Emma Noble’s fifteen years of experience in promoting fiction and non-fiction into one handy, easy-to-follow guide to creating your own tailormade campaign. It also introduces the HAPPIER principle of book publicity, a tried-and-tested program that really gets results.

Follow its recommendations and you will soon be earning your book the media coverage it deserves, and selling copies as a result.

"I worked with Emma on a busy Australian publicity tour and found her to be thorough and efficient and very good company. She managed to make a busy travelling and signing schedule highly effective and almost painless." – Michael Palin

ISBN (print): 9781921134654

Paperback: Members $22.50 / Non-members $24.99 / Postage and handling $6.00

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