Publicity and Promotion for Authors and Illustrators Sydney

ASA offices, C1.06, 22-36 Mountain St, Ultimo, NSW, 2007

Date & Time
8th April 2017. 10.00am-4.00pm

Members $185.00 Non-members $275.00 (GST included) |

This course guides authors, both traditional and self published, at any stage in the publishing process through creating a strategic publicity plan for their book. Utilising both print and digital media and digital marketing tactics, the author will discover what opportunities they have to promote their book, and will leave with a publicity plan drafted during the course.

The course will include light lunch and refreshments.

What will participants gain from the course?

  • A publicity and promotion plan to help promote their book
  • Working knowledge of publicity and digital promotion opportunities
  • How to write a press-release and pitch email, and how to target and craft a publicity angle for your work

About the presenter

Patrick Lenton is an author and digital marketer, who runs Town Crier, a digital marketing and social media consultancy for authors. He has worked at Momentum Books, the digital-first imprint of Pan Macmillan.



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© 2017 Australian Society of Authors (ASA)